Over the past years, Instagram was just a photo-sharing tool, but now it has developed into a powerful marketing tool that almost every influencer, individual, or business would love to use to reach their target audience. Instagram has over 1 billion users and the question on everyone’s mind is “how to make money on Instagram?’
Just like Google, Pinterest or Facebook, Instagram is a place where potential customers or buyers visit every day, so trust me when you make good use of it, you can more from it.
However much there are no clickable links in the captions, there are very many ways to get around these limitations. If you want to learn how to make money on Instagram, you will need the right business model.
Are you ready to ready to make a few extra dollars from all the items you recommend to your Instagram followers? Alright, Let’s dive into it.
Can I really make money on Instagram?
Well, the answer to the above question is Yes you can! According to Hopper HQ Report, Kylie Jenner earns around $1.2 Million for every single post. I know you may not be a celebrity and because of that your earning may vary according to your reputation, following count, and engagement of your followers, but still, you can earn a good amount of money.
Make Money on Instagram by Promoting Affiliate Links
To make money on Instagram, you will have to join the highest paying affiliate programs, in this way you can add an affiliate link to your Instagram and make money from the sales.
Affiliate Programs like Click Bank, CJ Affiliate, Share A Sale, Amazon Associates, Awin, Impact, and many others can be the best option for you.
Most Instagram followers pay close attention to Instagram posts, therefore using captions to tell about affiliate marketing links is a great idea. However, all links on Instagram posts are non-clickable therefore adding a link to your posts is not necessary as your readers will have to copy the link manually which might be difficult for them.
Thus, it’s better to write a call to action, inviting your readers to click on the link in your bio. One note is that it’s important to disclose affiliate links since you get a commission on each sale.
Instagram allows you to have one clickable link in your profile and it’s not uncommon for bloggers to change that to whatever their new blog post maybe. There are a few other ways you could make use of this link, however. For instance, you could post an affiliate link there. Since that may not be ideal, there are a couple of companies that make it fairly easy for you to use affiliate links on Instagram, which will then allow you to make money from Instagram by allowing people to shop the products you were already going to promote anyhow!
The best company you can go with is Link in Profile. Link in Profile is a super easy-to-use tool and it only costs $9.99 every month with a 30-day Free Risk Trial. Here is how to use it.
- Register for an account and place your personalized link as the one clickable link in your Instagram profile.
- Instagram like normal! Include a link in the posts where you would like to direct your readers somewhere. So, for instance, if you wanted to share a dress from Amazon you would grab your Amazon affiliate link for that dress and place it in your image caption somewhere.
- When your Instagram followers click the link in your profile they will see an aggregate page full of your images where you have included a link in the caption. When they click on the image that interests them they will automatically be directed to wherever the link that you placed in your caption leads… including affiliate links! That is it
Sell Physical and Digital Products
Due to Instagram’s growth, it has turned out to be a strong sales generator for eCommerce brands. Since people actually do use Instagram to discover and buy products, the company has rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers to make the shopping process easier.
You can use tools such as Square Online to sell products on Instagram. The tool takes Instagram posts from your feed, and turns them into a fully-shoppable website in 3 simple steps:
- Connect your Instagram account to Square.
- Tag items in your Instagram posts you want to sell.
- Click “Publish” and launch your own website.
It is difficult to sell products on Instagram directly but tools like Square Online make it super easy.
You can get started with Square Online for free and just pay transaction fees. Then you can upgrade to a paid plan when you’re ready to build a website with your own custom domain.
If you’re a beginner, you could also start a dropshipping business so you don’t have to ship your own products or handle returns.
Similarly, you can sell on Amazon and promote from Instagram, you can do this by signing up for Amazon Associates Program. Either way, you need to add links to your content in your Instagram account.
Just write a call to action and include a website link so that interested followers can learn more about your offer.
And if you have switched to an Instagram creator account, you can create shoppable posts to sell physical products in-app.
People can buy all kinds of products from Instagram ranging from cosmetics, electronics, gadgets and devices, clothes, expensive cars, and luxurious apartments.
No matter what you sell, your potential customer is probably there. However, it’s important to find your niche and look at the competition by searching for hashtags and keywords you want to target.
Make Money on Instagram from Sponsored Posts
Sponsored posts are considered a crowning achievement for those who wish to make money from Instagram. People with a huge following are reported to be making hundreds of thousands of dollars for just a single photo.
Influencer marketing is on its rise, according to Social Toaster: 92% of individuals trust word-of-mouth recommendations, 76% of people say that they’re more likely to trust content shared by common people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.
According to Hopper HQ Dwayne Johnson allegedly makes $1,015,000, Kylie Jenner makes $986,000, Cristiano Ronaldo makes $889,000, Kim Kardashian makes $858,000……………and many others for one single post on Instagram! Can you even imagine?!
Simply put, people seek out peers’ recommendations, so it’s no wonder more and more brands reach out to influencers to get shoutouts for their brands.
Since users crave transparency on Instagram, all influencers need to disclose sponsored posts, according to the Federal Trade Commission (FTC) guidelines for online advertising. And here’s how a sponsored post may look like on Instagram:
Want to know the best part? There’s no need to have a solid following to start making money with sponsored posts. When choosing the right influencer, most brands pay close attention to the engagement rate, so even big brands like Dunkin’ want to work with nano- and micro-influencers.
Since these influencers have in-person interactions with the majority of their subscribers, they deliver better results, which means you can get an offer even if you have less than 1,000 followers count on Instagram. The engagement on your Instagram Account Matters. So don’t be discouraged by your following.
Tips for Getting Sponsored Instagram Posts
- Put your email address in your Instagram profile! Nobody will reach out to you if you don’t make it easy for them to do so.
- Followers are one thing, but advertisers are also looking for ENGAGED followers. Getting likes and comments on your photos will show advertisers that your followers look to you as a tastemaker. The way to get likes and comments is to engage with your followers, both on your account and on theirs. Make them want to interact with you!
- Have a clean feed with good, crisp photos.
Become a Brand Ambassador
While you can wait for companies to come to you or you can reach out to companies yourself, another option is to work with an Instagram Influencer Agency, whose sole purpose is to partner influencers (that’s you!) with advertisers.
Most of the companies want to establish a strong relationship with influencers, this is why they seek out brand ambassadors who can promote the company on a regular basis. This is very different from Sponsored posts!
Since Instagram is the most preferred channel for influencer marketing, it’s a perfect place for users to find brand ambassador programs and collaborate with companies to promote their products. Large brands also frequently send free products to influencers so they can review and promote them.
For example, Jay Alvarrez is a lifestyle blogger who posts photos and videos on his Instagram and YouTube channels. With a highly-engaged community of over 6 million loyal followers, brands are eager to build a long-term partnership with him.
Not only do brands invite Jay to become a brand ambassador, but they also offer him to create capsule collections and co-branded products. In 2018, he designed a travel and luggage bag line for the Norwegian company Douchebags.
Most of the brands give contracts to brand ambassadors to promote their products. And for better results, brands try to find an influencer who has a following that represents the target audience. For ambassadors, this means a great opportunity to make money as the standard salary for a brand ambassador is somewhere in the $40-$50,000 range. Micro-influencers in a specific niche are often more valuable to brands than major celebrities as they have a more engaged audience.
Sale your Visual Content (Photos and Videos)
Since Instagram is more of visual content sharing (photos and videos) over 100+ million photos and videos are posted on Instagram, however, some brands are not able to publish their own polished professional photos, therefore in order for them to stand out from other brands, they use photos from other Instagram users.
Modern customers crave authenticity, so they pay close attention to user-generated content.
In fact, most consumers believe that user-generated content is 35% more memorable than other media, so businesses of all sizes want to publish content created by their customers. Simply put, it’s your opportunity to sell photos and videos you create.
When it comes to the travel industry, companies of all sizes invite real travelers to take photos showcasing their experiences while staying at brand properties in exchange for free accommodation and payment.
Publishing user-generated content in the travel industry gives great results.
For example, a small town in New Zealand, Wanaka, achieved a 14% increase in tourism after working with Instagram influencers who shared the images of the city on their profiles.
Become a Social Media Manager
Instagram has a strong sales potential, so more and more brands use this platform to promote products, reach out to the target audience, and increase sales. According to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform.
The competition is growing, therefore companies and brands want to hire professional social media marketers in order to out-compete their competitors. To cut it short social media marketing is in great demand.
Brands crave different social media marketing services – from training and guidance to monthly support. This means social media experts have many opportunities to find freelance gigs and make the most out of their knowledge on Instagram.
Create Captions for Business
Before, Instagram marketing was for big brands, but today even small businesses want to take the advantage of marketing their products on Instagram. Since the big companies and brands have a big and experienced creative staff behind them, small brands often seek out freelance talents, in order for them to reduce social media marketing costs. Thus, they often want to find creative specialists who write for their business at a low cost.
To get a full-time job offer, you need to prove that your application stands out from the crowd, and the best way to do it is to show your social media marketing writing portfolio. Plus, you need to run your Instagram page creatively so that interested employers can see examples of captions you write. The more creative and engaging your captions are, the more potential clients you can hook.
Use Instagram to get Freelancer Jobs
Instagram is not just about posting your cute moments or loved ones. Due to the 1 billion active Instagram users milestone, it has become a wonderful platform for networking, especially for people in the creative fields. Today, more and more professionals use this platform as an online portfolio. No matter what you do for a living, whether you’re a filmmaker, ghostwriter, or public speaker, you can utilize Instagram to find clients.
When people dedicate their Instagram accounts to work stuff as other people do, it’s easy to understand that they can be interested in finding new clients. Moreover, you can always use your Instagram bio to tell your visitors that you’re open to finding gig jobs.
Furthermore, you can stay proactive and offer your services – just find an Instagram account that must be interested in working with you and slide in their DMs.
For example, Al Falk is a web designer who uses this technique to find freelance clients, and it gives results.
All in all, the key to success is to stay credible in your niche, so it’s important to showcase your work on Instagram and tell your visitors that you’re open to new freelance opportunities.
You to can also make money from Instagram, this depends on the reputation you have, the number of followers, and your ability your Instagram Account. The highest-paid social media influencers earn around $8,400-$1.2m for each post they make.
To calculate your estimated earnings from your online presence and social accounts, it’s important to calculate your engagement rate. Why? Engagement shows that your audience is active, so it’s no wonder that influencer prices and costs depend heavily on this metric.
No matter what your engagement rate is, there is always room for improvement. The main idea is to find your niche and promote your services so that your income can also grow.
Instagram is one of the fastest-growing social media platforms with the highest engagement, so it’s easy to make money on the platform if you use it the right way. From sponsored posts to social media marketing services, there are many creative ways for anyone to make money on Instagram.
Kindly let us know what you do on Instagram to earn money from the platform and also let us know if you have ever tried any of the above ways of Earning Money from Instagram in the comments below.
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